Special times call for special measures. With limited numbers of customers being allowed to dine-in at F&B businesses, F&B business owners are forced to innovate and come up with creative ways to promote their food.
In an interview conducted by Cincai App, meal kits are priced 20% cheaper compared to dine in or delivery as the restaurant saves time and money by skipping the cooking, and preparation only involves the packing of ingredients and relevant instructional materials.
Some customers may not find the price tag of regular menu items justifiable for a takeaway rather than a dine-in experience. Hence lower-priced meal kits are able to bridge that gap by providing customers their favourite meals at a cheaper price in the safety of their own homes.
If you are thinking about venturing into this new trend, here is a list of how 6 restaurants do their meal kits, and hopefully you will be inspired on how you can do them too!
RotiBoy is known for its famous Mexican Coffee Buns in Malaysia, has recently launched a RotiBoy’s Home Bakers Kit. Each kit consists of pre-made dough pieces, coffee cream topping, and baking sheets. Customers only have to assemble the ingredients and bake it at home whilst following an instructional video. There is no divulging of the *secret* recipe, which is great for the franchise owner, and customers get to enjoy the great taste of the coffee buns in the comfort of their own home.
Video credits: Cincai App
2. Janice Wong
Janice Wong’s Bake at Home Premixes contains most of the ingredients you will need for baking cakes or cookies such as flour and baking soda, and customers are only required to get yogurt/milk, egg, and oil. These premixes save customers the hassle of getting individual baking ingredients and having to measure them individually. It is also great as a family bonding activity with video instructions available or for anyone who is trying to bake for the first time.
Photo credits: The Straits Times
3. Open Farm Community
Open Farm Community introduced Open Farm Community Home Cooking Kits (DIY Pasta), which comes with pre-packed pasta, sauce, and garnishes. The price of pasta dishes usually starts from $25.90, but with the new DIY meal kits, they are priced at only $32 for two servings! Customers can save up to $20 with just one meal kit alone!
Photo credits: Open Farm Community
Ajumma serves a plethora of Korean dishes such as army stew, kimchi pancake, and bulgogi. As these dishes are more commonly served in family-size servings, they are rarely ordered by individuals. However, the Ajumma DIY Survival Kits now offers these food items in individual servings, which are great for just one person to enjoy. With pre-packed ingredients, customers only have to combine them together and cook! Fast, simple and no need to worry about wastage.
Photo credits: Ajumma
5. Pacific Standard Bar
Customers can have the experience of being their own bartender at home with Pacific Standard Bar Cocktail Kits starting from RM55. These cocktail kits bring an unusual twist as meal kits are more commonly associated with DIY cooking and preparing dishes instead of beverages. But they definitely have something to offer to customers who want to dine and wine at home.
Photo credits: Pacific Standard Bar
6. Park Bench Deli
Consider spoiling your customers with gourmet options at affordable prices. Park Bench Deli’s Pastrami Reuben Kit includes its signature in-house cured and smoked pastrami, coleslaw dressing, rye bread and other toppings. Choose an easy-to-assemble dish from your restaurant, which signature ingredients holds the key in making your meal memorable. This gourmet sandwich is priced at $24 for one serving, but the set is only going for $75 and feeds up to 4 pax, making it price attractive and worth the money to customers.
Photo credits: Park Bench Deli
Aside from the usual cooked food takeouts and delivery, having DIY meal kits are a sure way to draw customers’ attention and allow you to stand out from your competitors, especially on food delivery apps. Read our article on 9 tips on how your F & B business can stand out on FoodPanda, Deliveroo & GrabFood.
As COVID-19 puts the world on a standstill, it has also revolutionised the way businesses operate and consumers’ behavior. Meal kits may be the food trend that is here to stay for good as we progress into the new normal.
With that, we hope this article has given you some ideas on how your restaurant business can get started! Let us know your thoughts in the comments!
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